April E. Hartloff
Founder & Chief Executive Officer
Phone: 716-655-5901
Email: [email protected]
April has 30 years of experience in the insurance business, the last 15 years as a Strategic Healthcare Consultant. Her initial background as a CSR entrenched her belief that everyone deserves GREAT service. Go above and beyond what is expected. Her philosophy with benefits has been to learn about the business, its employees, and design a benefit program from that perspective.
April’s goal is to provide creative, outside the box benefits solutions. Her concern for the long term well-being of her clients & their employees helped April develop a Trusted Advisor relationship. April has continued to take a Proactive approach helping her clients navigate the ever changing landscape of Employees Benefits.
It is April’s ongoing drive to continuously provide value-added services to her clients that led April to start her Agency. April holds a New York State Property Casualty license, the NY Life Accident & Health license and the Group Benefits Disability Specialist designation.
Member of National Association of Benefit & Insurance Professionals (NABIP), NY Farm Bureau, NYS Nursery & Landscape Association, Greater East Aurora Chamber of Commerce, Orchard Park Chamber of Commerce and Eden Chamber of Commerce
https://medcarevalue.com/HartloffBenefits/contact-us

Alan Justin
Licensed Medicare Advisor
Phone: 716-655-5901
Email: [email protected]
Alan has over 40 years of experience in the Insurance industry, with knowledge of many facets of the business. He has many years of working with Employee Benefits, Voluntary Benefits and Worksite marketing.
He has brought his goal of educating clients and helping them through the Maze of Medicare to Hartloff Benefit Solutions LLC. This has provided Hartloff Benefits with the ability to help people transition from workplace Health Insurance into Medicare.
Alan holds the NYS Life Accident & Health license. Alan also has the designations of Chartered Life Underwriter and Chartered Financial Consultant,Member of National Association of Benefit & Insurance Professionals (NABIP)
https://medcarevalue.com/alanj/contact-us
Jessica Massaker
Director of First Impression
Phone: 716-655-5901
Email: [email protected]
Jessica is the Director of First Impressions at Hartloff Benefits, where she brings warmth, professionalism, and nearly a decade of customer service experience to the health insurance industry. Known for her exceptional soft skills and genuine care for each client interaction, Jessica plays a key role in creating a welcoming and positive experience from the very first contact.
With a Bachelor of Fine Arts from Villa Maria College, Jessica blends creativity with communication to support both her team and the people they serve. Her passion for connecting with others goes beyond the office—she also is a published poet, with her work featured in Stars in Our Hearts: Treasures, a collection that celebrates heartfelt expression.
Fun Fact: Outside of work, Jessica is an animal lover who brings the same compassion and attentiveness to her personal life as she does to her professional one.